View in EDS

Health care advertising: comparing the attitudes of hospital administrators and consumers.

Saved in:
Bibliographic Details
Title: Health care advertising: comparing the attitudes of hospital administrators and consumers.
Authors: Burton GE; School of Business and Administrative Sciences, California State University-Fresno 93740.
Source: Journal of hospital marketing [J Hosp Mark] 1991; Vol. 5 (2), pp. 83-94.
Publication Type: Comparative Study; Journal Article
Journal Info: Publisher: Haworth Press Country of Publication: United States NLM ID: 8708320 Publication Model: Print Cited Medium: Print ISSN: 0883-7570 (Print) Linking ISSN: 08837570 NLM ISO Abbreviation: J Hosp Mark
Database: MEDLINE Ultimate
FullText Text:
  Availability: 0
Header DbId: mdl
DbLabel: MEDLINE Ultimate
An: 10111267
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Health care advertising: comparing the attitudes of hospital administrators and consumers.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AU" term="%22Burton+GE%22">Burton GE</searchLink>; School of Business and Administrative Sciences, California State University-Fresno 93740.
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%228708320%22">Journal of hospital marketing</searchLink> [J Hosp Mark] 1991; Vol. 5 (2), pp. 83-94.
– Name: TypePub
  Label: Publication Type
  Group: TypPub
  Data: Comparative Study; Journal Article
– Name: TitleSource
  Label: Journal Info
  Group: Src
  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Haworth+Press%22">Haworth Press </searchLink><i>Country of Publication: </i>United States <i>NLM ID: </i>8708320 <i>Publication Model: </i>Print <i>Cited Medium: </i>Print <i>ISSN: </i>0883-7570 (Print) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2208837570%22">08837570 </searchLink><i>NLM ISO Abbreviation: </i>J Hosp Mark
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=mdl&AN=10111267
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1300/J043v05n02_08
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        StartPage: 83
    Titles:
      – TitleFull: Health care advertising: comparing the attitudes of hospital administrators and consumers.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Burton GE
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 1991
              Type: published
              Y: 1991
          Identifiers:
            – Type: issn-print
              Value: 0883-7570
          Numbering:
            – Type: volume
              Value: 5
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of hospital marketing
              Type: main
ResultId 1