Health care advertising: comparing the attitudes of hospital administrators and consumers.
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| Title: | Health care advertising: comparing the attitudes of hospital administrators and consumers. |
|---|---|
| Authors: | Burton GE; School of Business and Administrative Sciences, California State University-Fresno 93740. |
| Source: | Journal of hospital marketing [J Hosp Mark] 1991; Vol. 5 (2), pp. 83-94. |
| Publication Type: | Comparative Study; Journal Article |
| Journal Info: | Publisher: Haworth Press Country of Publication: United States NLM ID: 8708320 Publication Model: Print Cited Medium: Print ISSN: 0883-7570 (Print) Linking ISSN: 08837570 NLM ISO Abbreviation: J Hosp Mark |
| Database: | MEDLINE Ultimate |
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