Developing a Marketing Orientation in Hospital Library Services: A Case Report.
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| Title: | Developing a Marketing Orientation in Hospital Library Services: A Case Report. |
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| Authors: | Delawska-Elliott B; a System Library Services, Providence St. Vincent Medical Center , Portland , Oregon , USA., Grinstead C; b System Library Services, Providence St. Joseph Medical Center , Burbank , California , USA., Martin HJ; c System Library Services, Providence Portland Medical Center , Portland , Oregon , USA. |
| Source: | Medical reference services quarterly [Med Ref Serv Q] 2015; Vol. 34 (4), pp. 481-9. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Routledge Country of Publication: United States NLM ID: 8219208 Publication Model: Print Cited Medium: Internet ISSN: 1540-9597 (Electronic) Linking ISSN: 02763869 NLM ISO Abbreviation: Med Ref Serv Q |
| Database: | MEDLINE Ultimate |
| ISSN: | 1540-9597 |
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| DOI: | 10.1080/02763869.2015.1082390 |