EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference.

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Bibliographic Details
Title:	EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference.
Authors:	Wang RW; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; The Department of Industrial and Communication Design, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan., Chang YC; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; The Department of Industrial and Communication Design, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan., Chuang SW; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; Taiwan Building Technology Center, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.
Source:	Scientific reports [Sci Rep] 2016 Nov 07; Vol. 6, pp. 36487. Date of Electronic Publication: 2016 Nov 07.
Publication Type:	Journal Article; Research Support, Non-U.S. Gov't
Journal Info:	Publisher: Nature Publishing Group Country of Publication: England NLM ID: 101563288 Publication Model: Electronic Cited Medium: Internet ISSN: 2045-2322 (Electronic) Linking ISSN: 20452322 NLM ISO Abbreviation: Sci Rep Subsets: PubMed not MEDLINE
Database:	MEDLINE Ultimate

Description
ISSN:	2045-2322
DOI:	10.1038/srep36487