APA (7th ed.) Citation

RW, W., YC, C., & SW, C. (2016). EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference. Scientific reports, 6, 36487. https://doi.org/10.1038/srep36487

Chicago Style (17th ed.) Citation

RW, Wang, Chang YC, and Chuang SW. "EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference." Scientific Reports 6 (2016): 36487. https://doi.org/10.1038/srep36487.

MLA (9th ed.) Citation

RW, Wang, et al. "EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference." Scientific Reports, vol. 6, 2016, p. 36487, https://doi.org/10.1038/srep36487.