EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference.
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| Title: | EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference. |
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| Authors: | Wang RW; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; The Department of Industrial and Communication Design, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan., Chang YC; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; The Department of Industrial and Communication Design, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan., Chuang SW; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; Taiwan Building Technology Center, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan. |
| Source: | Scientific reports [Sci Rep] 2016 Nov 07; Vol. 6, pp. 36487. Date of Electronic Publication: 2016 Nov 07. |
| Publication Type: | Journal Article; Research Support, Non-U.S. Gov't |
| Journal Info: | Publisher: Nature Publishing Group Country of Publication: England NLM ID: 101563288 Publication Model: Electronic Cited Medium: Internet ISSN: 2045-2322 (Electronic) Linking ISSN: 20452322 NLM ISO Abbreviation: Sci Rep Subsets: PubMed not MEDLINE |
| Database: | MEDLINE Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: mdl DbLabel: MEDLINE Ultimate An: 27819348 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AU" term="%22Wang+RW%22">Wang RW</searchLink>; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; The Department of Industrial and Communication Design, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.<br /><searchLink fieldCode="AU" term="%22Chang+YC%22">Chang YC</searchLink>; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; The Department of Industrial and Communication Design, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.<br /><searchLink fieldCode="AU" term="%22Chuang+SW%22">Chuang SW</searchLink>; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; Taiwan Building Technology Center, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan. – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22101563288%22">Scientific reports</searchLink> [Sci Rep] 2016 Nov 07; Vol. 6, pp. 36487. <i>Date of Electronic Publication: </i>2016 Nov 07. – Name: TypePub Label: Publication Type Group: TypPub Data: Journal Article; Research Support, Non-U.S. Gov't – Name: TitleSource Label: Journal Info Group: Src Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Nature+Publishing+Group%22">Nature Publishing Group </searchLink><i>Country of Publication: </i>England <i>NLM ID: </i>101563288 <i>Publication Model: </i>Electronic <i>Cited Medium: </i>Internet <i>ISSN: </i>2045-2322 (Electronic) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2220452322%22">20452322 </searchLink><i>NLM ISO Abbreviation: </i>Sci Rep <i>Subsets: </i>PubMed not MEDLINE |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=mdl&AN=27819348 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1038/srep36487 Languages: – Code: eng Text: English PhysicalDescription: Pagination: StartPage: 36487 Titles: – TitleFull: EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Wang RW – PersonEntity: Name: NameFull: Chang YC – PersonEntity: Name: NameFull: Chuang SW IsPartOfRelationships: – BibEntity: Dates: – D: 07 M: 11 Text: 2016 Nov 07 Type: published Y: 2016 Identifiers: – Type: issn-electronic Value: 2045-2322 Numbering: – Type: volume Value: 6 Titles: – TitleFull: Scientific reports Type: main |
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