EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference.
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| Title: | EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference. |
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| Authors: | Wang RW; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; The Department of Industrial and Communication Design, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan., Chang YC; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; The Department of Industrial and Communication Design, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan., Chuang SW; Design Perceptual Awareness Lab (D:PAL), National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan.; Taiwan Building Technology Center, National Taiwan University of Science and Technology (Taiwan Tech), Taipei, Taiwan. |
| Source: | Scientific reports [Sci Rep] 2016 Nov 07; Vol. 6, pp. 36487. Date of Electronic Publication: 2016 Nov 07. |
| Publication Type: | Journal Article; Research Support, Non-U.S. Gov't |
| Journal Info: | Publisher: Nature Publishing Group Country of Publication: England NLM ID: 101563288 Publication Model: Electronic Cited Medium: Internet ISSN: 2045-2322 (Electronic) Linking ISSN: 20452322 NLM ISO Abbreviation: Sci Rep Subsets: PubMed not MEDLINE |
| Database: | MEDLINE Ultimate |
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