Right Fronto-Temporal EEG can Differentiate the Affective Responses to Award-Winning Advertisements.
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| Title: | Right Fronto-Temporal EEG can Differentiate the Affective Responses to Award-Winning Advertisements. |
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| Authors: | Wang RWY; Design Perceptual Awareness Lab (D:PAL), The Department of Design, National Taiwan University of Science and Technology (Taiwan Tech), No. 43, Sec. 4, Keelung Road, Taipei 10607, Taiwan., Huarng SP; Design Perceptual Awareness Lab (D:PAL), The Department of Design, National Taiwan University of Science and Technology (Taiwan Tech), No. 43, Sec. 4, Keelung Road, Taipei 10607, Taiwan., Chuang SW; † Design Perceptual Awareness Lab (D:PAL), Taiwan Building Technology Center, National Taiwan University of Science and Technology (Taiwan Tech), No. 43, Sec. 4, Keelung Road, Taipei 10607, Taiwan. |
| Source: | International journal of neural systems [Int J Neural Syst] 2018 Apr; Vol. 28 (3), pp. 1750030. Date of Electronic Publication: 2017 Apr 28. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: World Scientific Pub. Co Country of Publication: Singapore NLM ID: 9100527 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1793-6462 (Electronic) Linking ISSN: 01290657 NLM ISO Abbreviation: Int J Neural Syst Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
| ISSN: | 1793-6462 |
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| DOI: | 10.1142/S0129065717500307 |
