The financial performance of the most valuable brands: A global empirical investigation.
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| Title: | The financial performance of the most valuable brands: A global empirical investigation. |
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| Authors: | Dorfleitner G; University of Regensburg, Universitätsstraße 31, 93053 Regensburg, Germany., Rößle F; University of Regensburg, Universitätsstraße 31, 93053 Regensburg, Germany., Lesser K; University of Regensburg, Universitätsstraße 31, 93053 Regensburg, Germany. |
| Source: | Heliyon [Heliyon] 2019 Apr 02; Vol. 5 (4), pp. e01433. Date of Electronic Publication: 2019 Apr 02 (Print Publication: 2019). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Elsevier Ltd Country of Publication: England NLM ID: 101672560 Publication Model: eCollection Cited Medium: Print ISSN: 2405-8440 (Print) Linking ISSN: 24058440 NLM ISO Abbreviation: Heliyon Subsets: PubMed not MEDLINE |
| Database: | MEDLINE Ultimate |
| ISSN: | 2405-8440 |
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| DOI: | 10.1016/j.heliyon.2019.e01433 |
