Targeting of Enrollment Assistance Resources in Health Insurance Television Advertising: A Comparison of Spanish- Vs. English-Language Ads.
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| Title: | Targeting of Enrollment Assistance Resources in Health Insurance Television Advertising: A Comparison of Spanish- Vs. English-Language Ads. |
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| Authors: | Kemmick Pintor J; Dornsife School of Public Health, Drexel University , Philadelphia, PA, USA., Alberto CK; Dornsife School of Public Health, Drexel University , Philadelphia, PA, USA., Arnold KT; Penn Center for Mental Health, University of Pennsylvania , Philadelphia, PA, USA., Bandara S; Johns Hopkins Bloomberg School of Public Health , Baltimore, MD, USA., Baum LM; Wesleyan Media Project, Wesleyan University , Middletown, CT, USA., Fowler EF; Wesleyan Media Project, Wesleyan University , Middletown, CT, USA., Gollust SE; University of Minnesota , Minneapolis, MN, USA., Niederdeppe J; Department of Communication, Cornell University , Ithaca, NY, USA., Barry CL; Johns Hopkins Bloomberg School of Public Health , Baltimore, MD, USA. |
| Source: | Journal of health communication [J Health Commun] 2020 Aug 02; Vol. 25 (8), pp. 605-612. Date of Electronic Publication: 2020 Dec 14. |
| Publication Type: | Journal Article; Research Support, Non-U.S. Gov't |
| Journal Info: | Publisher: Taylor & Francis Country of Publication: United States NLM ID: 9604100 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1087-0415 (Electronic) Linking ISSN: 10810730 NLM ISO Abbreviation: J Health Commun |
| Database: | MEDLINE Ultimate |
| ISSN: | 1087-0415 |
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| DOI: | 10.1080/10810730.2020.1818150 |