Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness.

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Bibliographic Details
Title: Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness.
Authors: Hong SJ; Department of Communications and New Media, National University of Singapore., Low BYF; Department of Communications and New Media, National University of Singapore.
Source: Health communication [Health Commun] 2024 May; Vol. 39 (6), pp. 1185-1197. Date of Electronic Publication: 2023 May 04.
Publication Type: Journal Article; Research Support, Non-U.S. Gov't
Journal Info: Publisher: Routledge, Taylor & Francis Group Country of Publication: England NLM ID: 8908762 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1532-7027 (Electronic) Linking ISSN: 10410236 NLM ISO Abbreviation: Health Commun Subsets: MEDLINE
Database: MEDLINE Ultimate
Description
ISSN:1532-7027
DOI:10.1080/10410236.2023.2207283