The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa.

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Title: The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa.
Authors: Han L; School of Management and Economics, University of Electronic Science and Technology of China, No. 2006, Xiyuan Ave, West Hi-Tech Zone, Chengdu 611731, China., Ma Y; School of Management and Economics, University of Electronic Science and Technology of China, No. 2006, Xiyuan Ave, West Hi-Tech Zone, Chengdu 611731, China., Addo PC; Faculty of Applied Sciences and Mathematical Education, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, P.O. Box 1277, Kumasi 03220, Ghana., Liao M; School of Management and Economics, University of Electronic Science and Technology of China, No. 2006, Xiyuan Ave, West Hi-Tech Zone, Chengdu 611731, China., Fang J; School of Management and Economics, University of Electronic Science and Technology of China, No. 2006, Xiyuan Ave, West Hi-Tech Zone, Chengdu 611731, China.
Source: Behavioral sciences (Basel, Switzerland) [Behav Sci (Basel)] 2023 May 06; Vol. 13 (5). Date of Electronic Publication: 2023 May 06.
Publication Type: Journal Article
Journal Info: Publisher: MDPI AG Country of Publication: Switzerland NLM ID: 101576826 Publication Model: Electronic Cited Medium: Print ISSN: 2076-328X (Print) Linking ISSN: 2076328X NLM ISO Abbreviation: Behav Sci (Basel) Subsets: PubMed not MEDLINE
Database: MEDLINE Ultimate
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ISSN:2076-328X
DOI:10.3390/bs13050385