Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire.
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| Title: | Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire. |
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| Authors: | Pan J; School of Business and Management, Jiaxing Nanhu University, Jiaxing 314001, China., Wu KS; Department of Business Administration, Tamkang University, New Taipei City 251301, Taiwan., Huang DM; Department of Business Administration, HungKuo Delin University of Technology, New Taipei City 236302, Taiwan., Sun SW; Department of Business Administration, Tamkang University, New Taipei City 251301, Taiwan. |
| Source: | Nutrients [Nutrients] 2025 Feb 20; Vol. 17 (5). Date of Electronic Publication: 2025 Feb 20. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: MDPI Publishing Country of Publication: Switzerland NLM ID: 101521595 Publication Model: Electronic Cited Medium: Internet ISSN: 2072-6643 (Electronic) Linking ISSN: 20726643 NLM ISO Abbreviation: Nutrients Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
| ISSN: | 2072-6643 |
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| DOI: | 10.3390/nu17050746 |
