Creativity Connects: Generating Creative Ideas on Behalf of a Brand Increases Feelings of Connection.
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| Title: | Creativity Connects: Generating Creative Ideas on Behalf of a Brand Increases Feelings of Connection. |
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| Authors: | Kim S; University of Hawai'i at Mānoa, Shidler College of Business., Rodas MA; Gies College of Business, University of Illinois at Urbana Champaign, USA., Goncalo JA; Gies College of Business, University of Illinois at Urbana Champaign, USA. |
| Source: | Personality & social psychology bulletin [Pers Soc Psychol Bull] 2026 Aug; Vol. 52 (8), pp. 2334-2347. Date of Electronic Publication: 2025 May 19. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Sage Publications for the Society for Personality and Social Psychology, Inc Country of Publication: United States NLM ID: 7809042 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1552-7433 (Electronic) Linking ISSN: 01461672 NLM ISO Abbreviation: Pers Soc Psychol Bull Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1552-7433 |
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| DOI: | 10.1177/01461672251338686 |
