Value cocreation among spectators in professional spectator sports events: Scale development and effects of social media strategies.

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Bibliographic Details
Title: Value cocreation among spectators in professional spectator sports events: Scale development and effects of social media strategies.
Authors: Chen CY; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan., Lin YH; Master Program of Sport Facility and Health Promotion, National Taiwan University, Taipei, Taiwan., Yang CY; Department of Physical Education, Fu Jen Catholic University, New Taipei, Taiwan., Chou YL; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan., Yeh TY; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan.
Source: PloS one [PLoS One] 2025 May 23; Vol. 20 (5), pp. e0320927. Date of Electronic Publication: 2025 May 23 (Print Publication: 2025).
Publication Type: Journal Article
Journal Info: Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE
Database: MEDLINE Ultimate
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ISSN:1932-6203
DOI:10.1371/journal.pone.0320927