A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts.
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| Title: | A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts. |
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| Authors: | Xilai Q; Business School of Hohai University, Hohai University, Nanjing, China., Bashir T; College of Economics and Management, Beijing University of Technology, Beijing, China., Naseem A; College of Economics and Management, Beijing University of Technology, Beijing, China., Gul RF; Business School of Hohai University, Hohai University, Nanjing, China., Sadiq B; School of Management, Beijing Institute of Technology, Beijing, China. |
| Source: | Frontiers in psychology [Front Psychol] 2026 Mar 24; Vol. 17, pp. 1774474. Date of Electronic Publication: 2026 Mar 24 (Print Publication: 2026). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Frontiers Research Foundation Country of Publication: Switzerland NLM ID: 101550902 Publication Model: eCollection Cited Medium: Print ISSN: 1664-1078 (Print) Linking ISSN: 16641078 NLM ISO Abbreviation: Front Psychol Subsets: PubMed not MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1664-1078 |
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| DOI: | 10.3389/fpsyg.2026.1774474 |
