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A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts.

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Title: A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts.
Authors: Xilai Q; Business School of Hohai University, Hohai University, Nanjing, China., Bashir T; College of Economics and Management, Beijing University of Technology, Beijing, China., Naseem A; College of Economics and Management, Beijing University of Technology, Beijing, China., Gul RF; Business School of Hohai University, Hohai University, Nanjing, China., Sadiq B; School of Management, Beijing Institute of Technology, Beijing, China.
Source: Frontiers in psychology [Front Psychol] 2026 Mar 24; Vol. 17, pp. 1774474. Date of Electronic Publication: 2026 Mar 24 (Print Publication: 2026).
Publication Type: Journal Article
Journal Info: Publisher: Frontiers Research Foundation Country of Publication: Switzerland NLM ID: 101550902 Publication Model: eCollection Cited Medium: Print ISSN: 1664-1078 (Print) Linking ISSN: 16641078 NLM ISO Abbreviation: Front Psychol Subsets: PubMed not MEDLINE
Database: MEDLINE Ultimate
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  Data: <searchLink fieldCode="AU" term="%22Xilai+Q%22">Xilai Q</searchLink>; Business School of Hohai University, Hohai University, Nanjing, China.<br /><searchLink fieldCode="AU" term="%22Bashir+T%22">Bashir T</searchLink>; College of Economics and Management, Beijing University of Technology, Beijing, China.<br /><searchLink fieldCode="AU" term="%22Naseem+A%22">Naseem A</searchLink>; College of Economics and Management, Beijing University of Technology, Beijing, China.<br /><searchLink fieldCode="AU" term="%22Gul+RF%22">Gul RF</searchLink>; Business School of Hohai University, Hohai University, Nanjing, China.<br /><searchLink fieldCode="AU" term="%22Sadiq+B%22">Sadiq B</searchLink>; School of Management, Beijing Institute of Technology, Beijing, China.
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Frontiers+Research+Foundation%22">Frontiers Research Foundation </searchLink><i>Country of Publication: </i>Switzerland <i>NLM ID: </i>101550902 <i>Publication Model: </i>eCollection <i>Cited Medium: </i>Print <i>ISSN: </i>1664-1078 (Print) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2216641078%22">16641078 </searchLink><i>NLM ISO Abbreviation: </i>Front Psychol <i>Subsets: </i>PubMed not MEDLINE
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        Value: 10.3389/fpsyg.2026.1774474
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      – Code: eng
        Text: English
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              Text: 2026 Mar 24
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