Decoding Anti-Substance Use Public Service Announcements: Content Analysis Grounded in the Elaboration Likelihood Model and Extended Parallel Process Model.
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| Title: | Decoding Anti-Substance Use Public Service Announcements: Content Analysis Grounded in the Elaboration Likelihood Model and Extended Parallel Process Model. |
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| Authors: | Liu J; Department of Communication Studies, Ernestine M. Raclin School of the Arts, Indiana University South Bend, South Bend, IN, 46615, United States., Niu Z; Health Informatics, School of Health Professions, Rutgers University, New Jersey, NJ, 08901, United States. |
| Source: | JMIR formative research [JMIR Form Res] 2026 May 14; Vol. 10, pp. e85703. Date of Electronic Publication: 2026 May 14. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: JMIR Publications Country of Publication: Canada NLM ID: 101726394 Publication Model: Electronic Cited Medium: Internet ISSN: 2561-326X (Electronic) Linking ISSN: 2561326X NLM ISO Abbreviation: JMIR Form Res Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
| ISSN: | 2561-326X |
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| DOI: | 10.2196/85703 |
