Why viewers engage in sports live streaming: the psychological pathways from SMI characteristics to participative and sharing behaviors.
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| Title: | Why viewers engage in sports live streaming: the psychological pathways from SMI characteristics to participative and sharing behaviors. |
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| Authors: | Ding Y; School of Digital Economy and Trade, Wenzhou Polytechnic, Wenzhou, China., Tu B; Department of International Trade, Changwon National University, Changwon, Republic of Korea., Tu R; School of Digital Economy and Trade, Wenzhou Polytechnic, Wenzhou, China., Peng Y; School of Physical Education, Putian University, Putian, Fujian, China. |
| Source: | Frontiers in psychology [Front Psychol] 2026 May 20; Vol. 17, pp. 1763064. Date of Electronic Publication: 2026 May 20 (Print Publication: 2026). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Frontiers Research Foundation Country of Publication: Switzerland NLM ID: 101550902 Publication Model: eCollection Cited Medium: Print ISSN: 1664-1078 (Print) Linking ISSN: 16641078 NLM ISO Abbreviation: Front Psychol Subsets: PubMed not MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1664-1078 |
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| DOI: | 10.3389/fpsyg.2026.1763064 |
