Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance.
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| Title: | Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance. |
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| Authors: | Wongsaichia S; Center for Sustainable Innovation and Society, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand.; International College, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand., Pienwisetkaew T; Center for Sustainable Innovation and Society, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand.; International College, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand., Ketkaew C; Center for Sustainable Innovation and Society, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand.; International College, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand. |
| Source: | PloS one [PLoS One] 2026 Jun 11; Vol. 21 (6), pp. e0337902. Date of Electronic Publication: 2026 Jun 11 (Print Publication: 2026). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1932-6203 |
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| DOI: | 10.1371/journal.pone.0337902 |
