Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention.
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| Title: | Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention. |
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| Authors: | Zhang X; School of Economics and Management, Inner Mongolia Agricultural University, Hohhot, China., Yang P; School of Economics and Management, Inner Mongolia Agricultural University, Hohhot, China., Guo C; School of Economics and Management, Ningbo University of Technology, Ningbo, China., He P; School of Food Science and Engineering, Inner Mongolia Agricultural University, Hohhot, China. |
| Source: | PloS one [PLoS One] 2026 Jun 16; Vol. 21 (6), pp. e0351158. Date of Electronic Publication: 2026 Jun 16 (Print Publication: 2026). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1932-6203 |
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| DOI: | 10.1371/journal.pone.0351158 |
