Navigating ethical waters: The impact of ethical judgment, norms, and CSR skepticism on CSR engagement and purchasing intention in a breast cancer campaign.
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| Title: | Navigating ethical waters: The impact of ethical judgment, norms, and CSR skepticism on CSR engagement and purchasing intention in a breast cancer campaign. |
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| Authors: | Cheng Y; Department of Communication, North Carolina State University, Raleigh, North Carolina, United States of America., Jiang YN; School of Communication, Northern Arizona University, Flagstaff, Arizona, United States of America., Zhang Q; Department of Organizational Sciences and Communication, The George Washington U, Washington, District of Columbia, United States of America. |
| Source: | PloS one [PLoS One] 2026 Jul 02; Vol. 21 (7), pp. e0352994. Date of Electronic Publication: 2026 Jul 02 (Print Publication: 2026). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1932-6203 |
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| DOI: | 10.1371/journal.pone.0352994 |
