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Selection of Marketing Strategies in the Retail Industry Through Integrated Fuzzy DEMATEL and COPRAS Methods.

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Bibliographic Details
Title: Selection of Marketing Strategies in the Retail Industry Through Integrated Fuzzy DEMATEL and COPRAS Methods.
Authors: Şahan, Miray1 (AUTHOR) miraysahan355@gmail.com, Kara, Zeynep Sidal1 (AUTHOR) zeynepsidalkara@gmail.com, Yilmaz, Ibrahim1 (AUTHOR) i.yilmaz@aybu.edu.tr
Source: International Journal of Fuzzy Systems. Feb2026, Vol. 28 Issue 1, p36-51. 16p.
Database: Mathematics Source
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Description
ISSN:15622479
DOI:10.1007/s40815-025-01977-3