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A Metaheuristic Particle Swarm Optimization Framework to Refine K-Means-Based Customer Segmentation in E-Commerce.

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Bibliographic Details
Title: A Metaheuristic Particle Swarm Optimization Framework to Refine K-Means-Based Customer Segmentation in E-Commerce.
Authors: Mashud1 (AUTHOR) mashud@akba.ac.id, H, Muhammad Rizal2 (AUTHOR), Puteri, Annisa Nurul3 (AUTHOR), Warni, Elly4 (AUTHOR)
Source: Mathematical Modelling of Engineering Problems. Feb2026, Vol. 13 Issue 2, p257-264. 8p.
Database: Mathematics Source
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ISSN:23690739
DOI:10.18280/mmep.130203