India connected : Nav Madhyamanchya prabhavache sameekshan
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| Title: | India connected : Nav Madhyamanchya prabhavache sameekshan |
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| Description: | A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated? Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts. With the government and the corporate sector's growing emphasis on ‘Digital India', India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape. |
| Authors: | Sunetra Sen Narayan, Shalini Narayanan |
| Resource Type: | eBook. |
| Subjects: | Mass media--Political aspects--India, Mass media--Social aspects--India, Mass media--India, Mass media--Technological innovations |
| Categories: | LANGUAGE ARTS & DISCIPLINES / Communication Studies |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated? Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts. With the government and the corporate sector's growing emphasis on ‘Digital India', India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape. |
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| ISBN: | 9789353282653 9789353282660 9789353282677 |
