Marketing Briefs
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| Title: | Marketing Briefs |
|---|---|
| Description: | This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: • Core definitions • A bulleted key point overview • Thorough yet concise explanation of the concept and primary issues • Illustrative examples • A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and'golden rules'for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms. |
| Authors: | Sally Dibb, Lyndon Simkin |
| Resource Type: | eBook. |
| Subjects: | HF5415 |
| Categories: | BUSINESS & ECONOMICS / Marketing / General, STUDY AIDS / Study Guides |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: • Core definitions • A bulleted key point overview • Thorough yet concise explanation of the concept and primary issues • Illustrative examples • A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and'golden rules'for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms. |
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| ISBN: | 9780750662000 9781138145931 9781136380518 9781136380501 9781136380488 9780080479217 |
