Killer Web Content : Make the Sale, Deliver the Service, Build the Brand
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| Title: | Killer Web Content : Make the Sale, Deliver the Service, Build the Brand |
|---|---|
| Description: | On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right. |
| Authors: | Gerry McGovern |
| Resource Type: | eBook. |
| Subjects: | Web site development, Internet marketing |
| Categories: | BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Blogging, COMPUTERS / Internet / User-Generated Content, LANGUAGE ARTS & DISCIPLINES / Style Manuals |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right. |
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| ISBN: | 9780713677041 9781408101889 9781408156766 |
