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Killer Web Content : Make the Sale, Deliver the Service, Build the Brand

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Title: Killer Web Content : Make the Sale, Deliver the Service, Build the Brand
Description: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.
Authors: Gerry McGovern
Resource Type: eBook.
Subjects: Web site development, Internet marketing
Categories: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Blogging, COMPUTERS / Internet / User-Generated Content, LANGUAGE ARTS & DISCIPLINES / Style Manuals
Database: eBook Collection (EBSCOhost)
FullText Links:
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  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
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RelevancyScore: 1005
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
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  Data: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.
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RecordInfo BibRecord:
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    Classifications:
      – Code: 658.872
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Web site development
        Type: general
      – SubjectFull: Internet marketing
        Type: general
    Titles:
      – TitleFull: Killer Web Content : Make the Sale, Deliver the Service, Build the Brand
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Gerry McGovern
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            NameFull: Gerry McGovern
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2006
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780713677041
            – Type: isbn-electronic
              Value: 9781408101889
            – Type: isbn-electronic
              Value: 9781408156766
          Titles:
            – TitleFull: Killer Web Content : Make the Sale, Deliver the Service, Build the Brand
              Type: main
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