Disney's Star Wars : Forces of Production, Promotion, and Reception
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| Title: | Disney's Star Wars : Forces of Production, Promotion, and Reception |
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| Description: | In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series'history. |
| Authors: | William Proctor, Richard McCulloch |
| Resource Type: | eBook. |
| Subjects: | Star Wars films--History and criticism, Star Wars films--Marketing, Fans (Persons) |
| Categories: | PERFORMING ARTS / General, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, PERFORMING ARTS / Film / Genres / Science Fiction & Fantasy |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series'history. |
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| ISBN: | 9781609386436 9781609386443 |
