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Disney's Star Wars : Forces of Production, Promotion, and Reception

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Title: Disney's Star Wars : Forces of Production, Promotion, and Reception
Description: In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series'history.
Authors: William Proctor, Richard McCulloch
Resource Type: eBook.
Subjects: Star Wars films--History and criticism, Star Wars films--Marketing, Fans (Persons)
Categories: PERFORMING ARTS / General, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, PERFORMING ARTS / Film / Genres / Science Fiction & Fantasy
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 2224768
RelevancyScore: 1090
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1090.09973144531
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  Data: Disney's Star Wars : Forces of Production, Promotion, and Reception
– Name: Abstract
  Label: Description
  Group: Ab
  Data: In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series'history.
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  Data: <searchLink fieldCode="AR" term="%22William+Proctor%22">William Proctor</searchLink><br /><searchLink fieldCode="AR" term="%22Richard+McCulloch%22">Richard McCulloch</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Star+Wars+films--History+and+criticism%22">Star Wars films--History and criticism</searchLink><br /><searchLink fieldCode="DE" term="%22Star+Wars+films--Marketing%22">Star Wars films--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Fans+%28Persons%29%22">Fans (Persons)</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 791.4375
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Star Wars films--History and criticism
        Type: general
      – SubjectFull: Star Wars films--Marketing
        Type: general
      – SubjectFull: Fans (Persons)
        Type: general
    Titles:
      – TitleFull: Disney's Star Wars : Forces of Production, Promotion, and Reception
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: William Proctor
      – PersonEntity:
          Name:
            NameFull: Richard McCulloch
      – PersonEntity:
          Name:
            NameFull: William Proctor
      – PersonEntity:
          Name:
            NameFull: Richard McCulloch
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2019
            – D: 07
              M: 08
              Type: profile
              Y: 2019
          Identifiers:
            – Type: isbn-print
              Value: 9781609386436
            – Type: isbn-electronic
              Value: 9781609386443
          Titles:
            – TitleFull: Disney's Star Wars : Forces of Production, Promotion, and Reception
              Type: main
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