Innovations in the Designing and Marketing of Information Services
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| Title: | Innovations in the Designing and Marketing of Information Services |
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| Description: | Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students. |
| Authors: | John Jeyasekar Jesubright, P Saravanan |
| Resource Type: | eBook. |
| Subjects: | Academic libraries--India--Case studies, Academic libraries, Academic libraries--Marketing, Information behavior |
| Categories: | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General, BUSINESS & ECONOMICS / Marketing / General, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students. |
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| ISBN: | 9781799814825 9781799814849 9781799814856 |
