Innovations in the Designing and Marketing of Information Services
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| Title: | Innovations in the Designing and Marketing of Information Services |
|---|---|
| Description: | Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students. |
| Authors: | John Jeyasekar Jesubright, P Saravanan |
| Resource Type: | eBook. |
| Subjects: | Academic libraries--India--Case studies, Academic libraries, Academic libraries--Marketing, Information behavior |
| Categories: | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General, BUSINESS & ECONOMICS / Marketing / General, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
|---|---|
| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 2257543 RelevancyScore: 1097 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1096.64697265625 |
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| Items | – Name: Title Label: Title Group: Ti Data: Innovations in the Designing and Marketing of Information Services – Name: Abstract Label: Description Group: Ab Data: Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22John+Jeyasekar+Jesubright%22">John Jeyasekar Jesubright</searchLink><br /><searchLink fieldCode="AR" term="%22P+Saravanan%22">P Saravanan</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Academic+libraries--India--Case+studies%22">Academic libraries--India--Case studies</searchLink><br /><searchLink fieldCode="DE" term="%22Academic+libraries%22">Academic libraries</searchLink><br /><searchLink fieldCode="DE" term="%22Academic+libraries--Marketing%22">Academic libraries--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Information+behavior%22">Information behavior</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Library+%26+Information+Science+%2F+General%22">LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+General%22">BUSINESS & ECONOMICS / Marketing / General</searchLink><br /><searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Library+%26+Information+Science+%2F+Digital+%26+Online+Resources%22">LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=2257543 |
| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 025.52 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Academic libraries--India--Case studies Type: general – SubjectFull: Academic libraries Type: general – SubjectFull: Academic libraries--Marketing Type: general – SubjectFull: Information behavior Type: general Titles: – TitleFull: Innovations in the Designing and Marketing of Information Services Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: John Jeyasekar Jesubright – PersonEntity: Name: NameFull: P Saravanan – PersonEntity: Name: NameFull: John Jeyasekar Jesubright – PersonEntity: Name: NameFull: P Saravanan IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2020 – D: 26 M: 09 Type: profile Y: 2019 Identifiers: – Type: isbn-print Value: 9781799814825 – Type: isbn-electronic Value: 9781799814849 – Type: isbn-electronic Value: 9781799814856 Titles: – TitleFull: Innovations in the Designing and Marketing of Information Services Type: main |
| ResultId | 1 |
