Written Communication across Cultures. A sociocognitive perspective on business genres.
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| Title: | Written Communication across Cultures. A sociocognitive perspective on business genres. |
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| Description: | Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represe. |
| Authors: | ZHU, Yunxia |
| Resource Type: | eBook. |
| Subjects: | Written communication, Business communication, Intercultural communication, English language--Discourse analysis, Chinese language--Discourse analysis |
| Categories: | LANGUAGE ARTS & DISCIPLINES / Literacy |
| Database: | eBook Collection (EBSCOhost) |
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