IC Group A/S
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| Title: | IC Group A/S |
|---|---|
| Description: | IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on e-commerce? Where should the Group focus its international expansion? How could it best leverage its operating platform to drive the profitability of its brands? Should it acquire existing brands or build new ones itself? In short, what should its'omni-channel retailing'strategy be? |
| Authors: | Gabriel Ellsworth, John R. Wells |
| Resource Type: | eBook. |
| Categories: | BUSINESS & ECONOMICS / General |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on e-commerce? Where should the Group focus its international expansion? How could it best leverage its operating platform to drive the profitability of its brands? Should it acquire existing brands or build new ones itself? In short, what should its'omni-channel retailing'strategy be? |
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