Marks & Spencer: The Phoenix Rises
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| Title: | Marks & Spencer: The Phoenix Rises |
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| Description: | The great U.K. retailer fell on hard times in 1998. In 2001, a new CEO was recruited who appears to have succeeded in turning around this world-renown company. This case examines the steps he took (strategic, structural, and recruiting key people) and highlights a series of fundamental questions that remain. Can the company regain its premium retail brand given the new competition and given the breadth of market segments that it addresses under one roof? Are the new approaches to sourcing and segmentation sound? Should the firm seriously consider reentering the international retail markets? |
| Authors: | Joseph L. Bower |
| Resource Type: | eBook. |
| Categories: | BUSINESS & ECONOMICS / General |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | The great U.K. retailer fell on hard times in 1998. In 2001, a new CEO was recruited who appears to have succeeded in turning around this world-renown company. This case examines the steps he took (strategic, structural, and recruiting key people) and highlights a series of fundamental questions that remain. Can the company regain its premium retail brand given the new competition and given the breadth of market segments that it addresses under one roof? Are the new approaches to sourcing and segmentation sound? Should the firm seriously consider reentering the international retail markets? |
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