Changing Times at the NBA
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| Title: | Changing Times at the NBA |
|---|---|
| Description: | David Stern, commissioner of the National Basketball Association (NBA), faces myriad challenges: globalization of product, young players entering the league, loss of fan base, etc. Stern must put together a plan for the Board of Governors that confronts these challenges to create a more dynamic, profitable, and strategic organization. |
| Authors: | Daniel Reed, David L. Ager, Thomas J. DeLong, Tonika Cheek-Clayton |
| Resource Type: | eBook. |
| Categories: | BUSINESS & ECONOMICS / General |
| Database: | eBook Collection (EBSCOhost) |
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