Bibliographic Details
| Title: |
Microsoft: Multimedia Publications (A) |
| Description: |
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft alter its product development process (if at all) for this new product? |
| Authors: |
Ellen Stein, Marco Iansiti |
| Resource Type: |
eBook. |
| Categories: |
BUSINESS & ECONOMICS / General |
| Database: |
eBook Collection (EBSCOhost) |
