Creating the Customer-Driven Library : Building on the Bookstore Model
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| Title: | Creating the Customer-Driven Library : Building on the Bookstore Model |
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| Description: | Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional “brick and mortar” library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you Integrate technology to meet today's student and faculty needs Revaluate the role and function of library service desks Implement staffing strategies to match customer expectations Create new and effective promotional materials Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door. |
| Authors: | Jeannette Woodward |
| Resource Type: | eBook. |
| Subjects: | Academic libraries--Marketing, Academic libraries--Public relations, Academic libraries--Space utilization--Social aspects, Academic libraries--United States, Public services (Libraries) |
| Categories: | LANGUAGE ARTS & DISCIPLINES / General, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional “brick and mortar” library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you Integrate technology to meet today's student and faculty needs Revaluate the role and function of library service desks Implement staffing strategies to match customer expectations Create new and effective promotional materials Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door. |
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| ISBN: | 9780838909768 9781441619136 9780838990445 9780838990452 |
