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Creating the Customer-Driven Library : Building on the Bookstore Model

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Title: Creating the Customer-Driven Library : Building on the Bookstore Model
Description: Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional “brick and mortar” library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you Integrate technology to meet today's student and faculty needs Revaluate the role and function of library service desks Implement staffing strategies to match customer expectations Create new and effective promotional materials Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.
Authors: Jeannette Woodward
Resource Type: eBook.
Subjects: Academic libraries--Marketing, Academic libraries--Public relations, Academic libraries--Space utilization--Social aspects, Academic libraries--United States, Public services (Libraries)
Categories: LANGUAGE ARTS & DISCIPLINES / General, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
Database: eBook Collection (EBSCOhost)
FullText Links:
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  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 267757
RelevancyScore: 1025
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1024.62744140625
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  Data: Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional “brick and mortar” library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you Integrate technology to meet today's student and faculty needs Revaluate the role and function of library service desks Implement staffing strategies to match customer expectations Create new and effective promotional materials Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 027.70973
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Academic libraries--Marketing
        Type: general
      – SubjectFull: Academic libraries--Public relations
        Type: general
      – SubjectFull: Academic libraries--Space utilization--Social aspects
        Type: general
      – SubjectFull: Academic libraries--United States
        Type: general
      – SubjectFull: Public services (Libraries)
        Type: general
    Titles:
      – TitleFull: Creating the Customer-Driven Library : Building on the Bookstore Model
        Type: main
  BibRelationships:
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      – PersonEntity:
          Name:
            NameFull: Jeannette Woodward
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            NameFull: Jeannette Woodward
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2009
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780838909768
            – Type: isbn-electronic
              Value: 9781441619136
            – Type: isbn-electronic
              Value: 9780838990445
            – Type: isbn-electronic
              Value: 9780838990452
          Titles:
            – TitleFull: Creating the Customer-Driven Library : Building on the Bookstore Model
              Type: main
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