CEO-Speak : The Language of Corporate Leadership
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| Title: | CEO-Speak : The Language of Corporate Leadership |
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| Description: | CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in'the war of business'who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication. |
| Authors: | Joel Amernic, Russell Craig |
| Resource Type: | eBook. |
| Subjects: | Corporate culture--Case studies, Chief executive officers--Language--Case studies, Discourse analysis--Social aspects--Case studies |
| Categories: | BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Leadership |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in'the war of business'who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication. |
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| ISBN: | 9780773530379 9780773533202 9780773575592 9780773578685 |
