Typography Essentials : 100 Design Principles for Working with Type
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| Title: | Typography Essentials : 100 Design Principles for Working with Type |
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| Description: | A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action. |
| Authors: | Ina Saltz |
| Resource Type: | eBook. |
| Subjects: | Graphic arts, Type and type-founding, Graphic design (Typography) |
| Categories: | DESIGN / Graphic Arts / Typography, DESIGN / General, DESIGN / Graphic Arts / Commercial & Corporate |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action. |
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| ISBN: | 9781592535231 9781616736217 |
