Brand Zero : The Complete Branding Guide for Start-ups
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| Title: | Brand Zero : The Complete Branding Guide for Start-ups |
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| Description: | If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work; anyway?); brace yourself…According to Jacky Tai; you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. |
| Authors: | Tai, Jacky |
| Resource Type: | eBook. |
| Subjects: | Branding (Marketing), Brand name products--Management |
| Categories: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work; anyway?); brace yourself…According to Jacky Tai; you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. |
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| ISBN: | 9789814408349 9789814516747 |
