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Brand Zero : The Complete Branding Guide for Start-ups

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Title: Brand Zero : The Complete Branding Guide for Start-ups
Description: If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work; anyway?); brace yourself…According to Jacky Tai; you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone.
Authors: Tai, Jacky
Resource Type: eBook.
Subjects: Branding (Marketing), Brand name products--Management
Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 672266
RelevancyScore: 1057
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1057.36352539063
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  Data: Brand Zero : The Complete Branding Guide for Start-ups
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  Label: Description
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  Data: If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work; anyway?); brace yourself…According to Jacky Tai; you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone.
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  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Tai%2C+Jacky%22">Tai, Jacky</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Branding+%28Marketing%29%22">Branding (Marketing)</searchLink><br /><searchLink fieldCode="DE" term="%22Brand+name+products--Management%22">Brand name products--Management</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.827
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Branding (Marketing)
        Type: general
      – SubjectFull: Brand name products--Management
        Type: general
    Titles:
      – TitleFull: Brand Zero : The Complete Branding Guide for Start-ups
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Tai, Jacky
      – PersonEntity:
          Name:
            NameFull: Tai, Jacky
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2014
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9789814408349
            – Type: isbn-electronic
              Value: 9789814516747
          Titles:
            – TitleFull: Brand Zero : The Complete Branding Guide for Start-ups
              Type: main
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