Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research, Volume 6
Saved in:
| Title: | Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research, Volume 6 |
|---|---|
| Description: | Volume 6 of the Marketing Scales Handbook series contains reviews of 682 multi-item measures used in consumer insight research that was published in the top marketing journals between 2006 and 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. |
| Authors: | Gordon C. Bruner II |
| Resource Type: | eBook. |
| Subjects: | Scaling (Social sciences)--Handbooks, manuals, etc, Marketing research--Statistical methods--Handbooks, manuals, etc |
| Categories: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| Database: | eBook Collection (EBSCOhost) |
Be the first to leave a comment!
