Latino Link: Building Brands Online with Hispanic Communities and Content
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| Title: | Latino Link: Building Brands Online with Hispanic Communities and Content |
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| Description: | Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America. Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster. |
| Authors: | Joe Kutchera |
| Resource Type: | eBook. |
| Subjects: | Target marketing--United States, Internet marketing--United States, Hispanic American consumers |
| Categories: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America. Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster. |
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| ISBN: | 9780981986982 9781941688007 |
