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Latino Link: Building Brands Online with Hispanic Communities and Content

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Bibliographic Details
Title: Latino Link: Building Brands Online with Hispanic Communities and Content
Description: Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America. Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
Authors: Joe Kutchera
Resource Type: eBook.
Subjects: Target marketing--United States, Internet marketing--United States, Hispanic American consumers
Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 779301
RelevancyScore: 1038
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1037.72192382813
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  Data: Latino Link: Building Brands Online with Hispanic Communities and Content
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  Data: Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America. Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
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  Data: <searchLink fieldCode="DE" term="%22Target+marketing--United+States%22">Target marketing--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+marketing--United+States%22">Internet marketing--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Hispanic+American+consumers%22">Hispanic American consumers</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.872
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Target marketing--United States
        Type: general
      – SubjectFull: Internet marketing--United States
        Type: general
      – SubjectFull: Hispanic American consumers
        Type: general
    Titles:
      – TitleFull: Latino Link: Building Brands Online with Hispanic Communities and Content
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Joe Kutchera
      – PersonEntity:
          Name:
            NameFull: Joe Kutchera
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2011
            – D: 30
              M: 01
              Type: profile
              Y: 2021
          Identifiers:
            – Type: isbn-print
              Value: 9780981986982
            – Type: isbn-electronic
              Value: 9781941688007
          Titles:
            – TitleFull: Latino Link: Building Brands Online with Hispanic Communities and Content
              Type: main
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