Impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence.
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| Title: | Impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence. |
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| Authors: | Wakefield MA (AUTHOR), Durkin S (AUTHOR), Spittal MJ (AUTHOR), Siahpush M (AUTHOR), Scolio M (AUTHOR), Simpson JA (AUTHOR), Chapman S (AUTHOR), White V (AUTHOR), Hill D (AUTHOR) |
| Source: | American Journal of Public Health. Aug2008, Vol. 98 Issue 8, p1443-1450. 8p. |
| Subjects: | Smoking cessation, Smoking laws, Tobacco advertising laws, Time series analysis, Cigarette smokers, Tobacco laws, Cigarettes, Antismoking movement, Public health |
| Abstract: | OBJECTIVES: We sought to assess the impact of several tobacco control policies and televised antismoking advertising on adult smoking prevalence. METHODS: We used a population survey in which smoking prevalence was measured each month from 1995 through 2006. Time-series analysis assessed the effect on smoking prevalence of televised antismoking advertising (with gross audience rating points [GRPs] per month), cigarette costliness, monthly sales of nicotine replacement therapy (NRT) and bupropion, and smoke-free restaurant laws. RESULTS: Increases in cigarette costliness and exposure to tobacco control media campaigns significantly reduced smoking prevalence. We found a 0.3-percentage-point reduction in smoking prevalence by either exposing the population to televised antismoking ads an average of almost 4 times per month (390 GRPs) or by increasing the costliness of a pack of cigarettes by 0.03% of gross average weekly earnings. Monthly sales of NRT and bupropion, exposure to NRT advertising, and smoke-free restaurant laws had no detectable impact on smoking prevalence. CONCLUSIONS: Increases in the real price of cigarettes and tobacco control mass media campaigns broadcast at sufficient exposure levels and at regular intervals are critical for reducing population smoking prevalence. [ABSTRACT FROM AUTHOR] |
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| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | OBJECTIVES: We sought to assess the impact of several tobacco control policies and televised antismoking advertising on adult smoking prevalence. METHODS: We used a population survey in which smoking prevalence was measured each month from 1995 through 2006. Time-series analysis assessed the effect on smoking prevalence of televised antismoking advertising (with gross audience rating points [GRPs] per month), cigarette costliness, monthly sales of nicotine replacement therapy (NRT) and bupropion, and smoke-free restaurant laws. RESULTS: Increases in cigarette costliness and exposure to tobacco control media campaigns significantly reduced smoking prevalence. We found a 0.3-percentage-point reduction in smoking prevalence by either exposing the population to televised antismoking ads an average of almost 4 times per month (390 GRPs) or by increasing the costliness of a pack of cigarettes by 0.03% of gross average weekly earnings. Monthly sales of NRT and bupropion, exposure to NRT advertising, and smoke-free restaurant laws had no detectable impact on smoking prevalence. CONCLUSIONS: Increases in the real price of cigarettes and tobacco control mass media campaigns broadcast at sufficient exposure levels and at regular intervals are critical for reducing population smoking prevalence. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 00900036 |
| DOI: | 10.2105/AJPH.2007.128991 |
