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Impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence.

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Title: Impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence.
Authors: Wakefield MA (AUTHOR), Durkin S (AUTHOR), Spittal MJ (AUTHOR), Siahpush M (AUTHOR), Scolio M (AUTHOR), Simpson JA (AUTHOR), Chapman S (AUTHOR), White V (AUTHOR), Hill D (AUTHOR)
Source: American Journal of Public Health. Aug2008, Vol. 98 Issue 8, p1443-1450. 8p.
Subjects: Smoking cessation, Smoking laws, Tobacco advertising laws, Time series analysis, Cigarette smokers, Tobacco laws, Cigarettes, Antismoking movement, Public health
Abstract: OBJECTIVES: We sought to assess the impact of several tobacco control policies and televised antismoking advertising on adult smoking prevalence. METHODS: We used a population survey in which smoking prevalence was measured each month from 1995 through 2006. Time-series analysis assessed the effect on smoking prevalence of televised antismoking advertising (with gross audience rating points [GRPs] per month), cigarette costliness, monthly sales of nicotine replacement therapy (NRT) and bupropion, and smoke-free restaurant laws. RESULTS: Increases in cigarette costliness and exposure to tobacco control media campaigns significantly reduced smoking prevalence. We found a 0.3-percentage-point reduction in smoking prevalence by either exposing the population to televised antismoking ads an average of almost 4 times per month (390 GRPs) or by increasing the costliness of a pack of cigarettes by 0.03% of gross average weekly earnings. Monthly sales of NRT and bupropion, exposure to NRT advertising, and smoke-free restaurant laws had no detectable impact on smoking prevalence. CONCLUSIONS: Increases in the real price of cigarettes and tobacco control mass media campaigns broadcast at sufficient exposure levels and at regular intervals are critical for reducing population smoking prevalence. [ABSTRACT FROM AUTHOR]
Copyright of American Journal of Public Health is the property of American Public Health Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence.
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  Data: <searchLink fieldCode="JN" term="%22American+Journal+of+Public+Health%22">American Journal of Public Health</searchLink>. Aug2008, Vol. 98 Issue 8, p1443-1450. 8p.
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  Data: <searchLink fieldCode="DE" term="%22Smoking+cessation%22">Smoking cessation</searchLink><br /><searchLink fieldCode="DE" term="%22Smoking+laws%22">Smoking laws</searchLink><br /><searchLink fieldCode="DE" term="%22Tobacco+advertising+laws%22">Tobacco advertising laws</searchLink><br /><searchLink fieldCode="DE" term="%22Time+series+analysis%22">Time series analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Cigarette+smokers%22">Cigarette smokers</searchLink><br /><searchLink fieldCode="DE" term="%22Tobacco+laws%22">Tobacco laws</searchLink><br /><searchLink fieldCode="DE" term="%22Cigarettes%22">Cigarettes</searchLink><br /><searchLink fieldCode="DE" term="%22Antismoking+movement%22">Antismoking movement</searchLink><br /><searchLink fieldCode="DE" term="%22Public+health%22">Public health</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: OBJECTIVES: We sought to assess the impact of several tobacco control policies and televised antismoking advertising on adult smoking prevalence. METHODS: We used a population survey in which smoking prevalence was measured each month from 1995 through 2006. Time-series analysis assessed the effect on smoking prevalence of televised antismoking advertising (with gross audience rating points [GRPs] per month), cigarette costliness, monthly sales of nicotine replacement therapy (NRT) and bupropion, and smoke-free restaurant laws. RESULTS: Increases in cigarette costliness and exposure to tobacco control media campaigns significantly reduced smoking prevalence. We found a 0.3-percentage-point reduction in smoking prevalence by either exposing the population to televised antismoking ads an average of almost 4 times per month (390 GRPs) or by increasing the costliness of a pack of cigarettes by 0.03% of gross average weekly earnings. Monthly sales of NRT and bupropion, exposure to NRT advertising, and smoke-free restaurant laws had no detectable impact on smoking prevalence. CONCLUSIONS: Increases in the real price of cigarettes and tobacco control mass media campaigns broadcast at sufficient exposure levels and at regular intervals are critical for reducing population smoking prevalence. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of American Journal of Public Health is the property of American Public Health Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.2105/AJPH.2007.128991
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        Text: English
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        Type: general
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      – SubjectFull: Tobacco advertising laws
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      – SubjectFull: Time series analysis
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      – SubjectFull: Cigarette smokers
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      – SubjectFull: Tobacco laws
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      – SubjectFull: Cigarettes
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      – SubjectFull: Antismoking movement
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      – SubjectFull: Public health
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              Text: Aug2008
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              Y: 2008
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