Say it again with feeling: Issue ownership and candidate communication using Twitter.
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| Title: | Say it again with feeling: Issue ownership and candidate communication using Twitter. |
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| Authors: | Enders, Adam M. (AUTHOR), Gainous, Jason (AUTHOR), Wagner, Kevin M. (AUTHOR) |
| Source: | Social Science Quarterly (Wiley-Blackwell). Jul2022, Vol. 103 Issue 4, p959-974. 16p. 4 Charts, 1 Graph. |
| Subjects: | X Corp., Sentiment analysis, Partisanship, United States. Congress, Campaign issues, Political candidates, Regression analysis, Elections |
| Abstract: | Objectives: We investigate to what extent partisan political candidates in the United States pay attention to different issues in their campaign communication, and whether they systematically deliver messages using different types of sentiment. Methods: We analyze the 267,538 tweets issued by candidates for the U.S. Congress during the 2018 midterm elections using a combination of latent topic modeling, sentiment analysis, and regression analysis, estimating both issue emphasis and the emotional tone of communications. Results: We find that candidates discussed a small number of distinct issues. Sentiment analysis reveals that the emotions used to convey these topics varied considerably more than interparty emphasis. Moreover, we observe that Democrats and Republicans discussed the same topics in very different ways, with Democrats—the out‐party at the time—proving more negative in their messaging. Conclusions: When partisans discuss those issues their respective parties "own," there are asymmetries in the emotion they use to communicate about these issues. The concept and measurement of issue ownership are complicated. [ABSTRACT FROM AUTHOR] |
| Copyright of Social Science Quarterly (Wiley-Blackwell) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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