Reading about a RELO-VUTION.
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| Title: | Reading about a RELO-VUTION. |
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| Authors: | Perea, Manuel (AUTHOR), Marcet, Ana (AUTHOR), Baciero, Ana (AUTHOR), Gómez, Pablo (AUTHOR) |
| Source: | Psychological Research. Jun2023, Vol. 87 Issue 4, p1306-1321. 16p. 1 Color Photograph, 1 Black and White Photograph, 1 Diagram, 5 Charts, 6 Graphs. |
| Subjects: | Street signs, Reading, Billboards, Advertising |
| Abstract: | Pseudowords created by transposing two letters of words (e.g., MOHTER; CHOLOCATE) are highly confusable with their base word; this is known as the transposed-letter similarity effect. In this work, we examined whether transposed-letter effects occur when words span more than one line (e.g., CHOLO- in one line and CATE in another line; note that the transposed letters L and C are in different lines). While this type of presentation is not the canonical format for reading in alphabetic languages, it is widely used in advertising, billboards, and street signs. Transposed-letter pseudowords and their replacement-letter controls were written in the standard one-line format versus a two-line format (Experiments 1–2) or a syllable-per-line format (Experiment 3). While results showed some decrease in the transposed-letter effect in the two-line and syllabic formats, the transposed-letter effect was still substantial in the accuracy of responses. These findings demonstrate that even when the letters being transposed are relatively far apart in space, the transposed-letter effect is still robust. Thus, a major component of letter position coding occurs at an abstract level. [ABSTRACT FROM AUTHOR] |
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| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | Pseudowords created by transposing two letters of words (e.g., MOHTER; CHOLOCATE) are highly confusable with their base word; this is known as the transposed-letter similarity effect. In this work, we examined whether transposed-letter effects occur when words span more than one line (e.g., CHOLO- in one line and CATE in another line; note that the transposed letters L and C are in different lines). While this type of presentation is not the canonical format for reading in alphabetic languages, it is widely used in advertising, billboards, and street signs. Transposed-letter pseudowords and their replacement-letter controls were written in the standard one-line format versus a two-line format (Experiments 1–2) or a syllable-per-line format (Experiment 3). While results showed some decrease in the transposed-letter effect in the two-line and syllabic formats, the transposed-letter effect was still substantial in the accuracy of responses. These findings demonstrate that even when the letters being transposed are relatively far apart in space, the transposed-letter effect is still robust. Thus, a major component of letter position coding occurs at an abstract level. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 03400727 |
| DOI: | 10.1007/s00426-022-01720-9 |
